Mungai Charles
www.seed.co.ke
# business
A Digital Business Enthusiast
articles from Mungai Charles
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30
May, 2020
Data-Driven politics. How Ads, Media & shrewd Microtargeting change elections
Facebook needs politics, and politics needs Facebook. Quid pro quo. But this is not a story about Facebook, nor Cambridge Analytica. This is about how politics is leveraging the power of data, and how Kenyan politics could adapt this international playbook. Key lessons, some of which I learned from Stefan Turkheimer an Attorney & Political Strategist, who was Former Deputy Political Director for Elizabeth Warren’s Presidential Campaign, during a recent webinar I was part of.
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14
October, 2018
‘Old School’ thinking ruins the Digital focus of Kenya’s Medical Industry
Kenyan Hospitals have been topping News headlines for all the wrong reasons, from the Rape of Mothers in the Maternity ward to surgeons operating on the wrong patient's skull, mothers losing their newborns after childbirth to hospital linked child trafficking rings & inflated hospital bills. All these points to an Industry who's lengthy, acute & accurately chronicled credibility challenges spell more gloom than bloom for Kenyans.
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18
August, 2018
SEARCH marketing; Can it rescue Kenya's Malls from a risky digital future?
With a largely young population that is highly digital, It is not unusual for many Kenyans to spend the whole afternoon/evening at the mall during the weekends. However, they are not just shopping all day long. But have Kenyan Malls figured out what others in the rest of the world have already?
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24
January, 2018
Facebook Changes for Pages & what next for Kenyan Marketers & Brands
We all know a friend who part of their New Years Resolution for 2018 was to close & delete their Facebook account. Facebook too has noticed this trend is on the rise. So to fix this problem, it decided to is cut down on the visibility of brands and business page posts on user newsfeeds, to show users more meaningful content from their family, and friends.
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12
January, 2018
Kenyan Customers cry foul over dead Nakumatt loyalty points
Every business needs loyal customers, keeping customers is hard but acquiring new customers is more expensive. Kenyans are a fickle lot as a marketer you need to keep thinking how to keep them loyal.
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13
January, 2018
The Pee to Win Campaign, When & Why you know you have the right Agency for your Marketing
A mother's love, when a Pee is all it takes to get her unborn child a new baby cot. A true marketers mind is like that of a hunter, guided by instinct to know just the right moment to pounce on their prey.
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11
January, 2018
Why Search – and SEO – Is Important
In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.” Gates wasn’t talking about the words people type into search boxes, he was instead talking about why people search. Before we can understand why search is important, we need to take a step back and understand why people search.
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15
January, 2018
First it came for the Banks, next up is Kenya's Retail
From WalMart's "Scan & Go", Amazon's "Amazon Go" to Kroger's "Scan, Bag, Go". The era of Self-checkout or cashier-free shopping is now with us. Coming soon to a Kenyan Supermarket near you.
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10
January, 2018
How about the books come to them for a change?
As a Kenyan society, could this be the reason we have failed to inculcate reading culture at youth stage?
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06
January, 2017
Could Kenya’s Courier & Delivery Industry be next in line for Digital disruption?
If global trends are anything to go by, then I’d predict that Kenya’s Courier & Delivery business is up next for the digital disruption.
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03
January, 2017
Kenyan Retailers must learn E-Commerce calls for a different kind of ‘Copy - Paste’
The amazing differences in the dynamics of Amazon and Alibaba are a story for another day. What I want to bring your focus to today, are the dynamics of the approach to E-Commerce for Kenya’s traditional retailers.